Cool Design Concept + IdeasBarbie Shanghai Store
Architecture May 6th, 2009
New York-based Slade Architecture has designed the first ever Barbie Flagship for Mattel. The 35,000 square foot store is the kingdom for the Barbie dolls. It holds the world’s largest and most comprehensive collection of Barbie dolls and licensed Barbie products, as well as a range of services and activities for Barbie fans and their families.
For the new facade, Slade Architecture combined references to product packaging, decorative arts, fashion and architectural iconography to create a modern identity for the store, expressing Barbie’s cutting-edge fashion sense and history.
The visitors can see the dolls when they go upstairs. The central feature is a three-story spiral staircase enclosed by eight hundred Barbie dolls. The staircase and the dolls are the core of the store; everything literally revolves around Barbie.
The Barbie Café, also designed by Slade Architecture, is on the top floor.
Throughout the retail areas, Slade played with the scale differences between dolls, girls and women. They reinforced the feeling of youth and the possibilities of an unapologetically girlish outlook (regardless of age) by mixing reality and fantasy and keeping play and fun at the forefront – to create a space where optimism and possibility reign supreme as expressions of core Barbie attributes.
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ItS crazy design.I m an architect... 
